Senior Media Planner

Senior Media Planner

Website Mering, a company of the Shipyard

Mering, a company of The Shipyard, is a full-service, independent consumer action agency. Known for our memorable creative campaigns, we create work that moves people to engage with your brand and drive positive business outcomes.

We recently joined forces with The Shipyard, a leading, independent marketing agency specializing in digital and data science. Their unique philosophy and approach is what they call Marketing Engineering.

Together, we are a fiercely independent, results-driven agency with enhanced expertise and a strong, diversified client roster that includes major brands such as In-N-Out Burger, Bollé, Visit California, Vision Service Plan/VSP, Tahiti Tourism, San Diego Gas & Electric, and many more. An integrated agency brand will launch in early 2021.

Read more about our newly founded partnership here: https://mering.com/tsy-mering

The agency has had significant momentum and is on a roll with new business. We’re 120 people strong across four cities (Columbus, OH, Newport Beach, Sacramento, and San Diego, CA), and we’re still growing.

Come join our team!

We are looking for a smart, experienced, and motivated Senior Media Planner to join our Sacramento team.

The Senior Media Planner is responsible for assisting in the day-to-day management of media campaigns on key accounts. This person supports the Media Planning team in the planning, buying, campaign execution/optimizations, and budget management for traditional and digital media programs.

What You’ll Do:

Campaign Planning & Management

  • Manage the planning and implementation of a wide variety of client campaigns.
    Develop cross-channel media strategies across traditional and digital channels to achieve client goals.
    Work with team members to create media recommendations and supply substantiated backup information to justify recommendations.
    Leverage media planning and buying tools in the development of strategic media plans (ComScore, eMarketer, MRI, Global Web Index).
    Prepare and present media recommendations to clients.
    Collaborate with Media Supervisor in the day-to-day media campaign management of key accounts.
    Keep abreast of media trends, tools, opportunities in the media landscape.

Campaign Stewardship & Execution

  • Manage client budgets and day-to-day media activities including digital campaign management.
    Ensure 100% accuracy within plans, budgets, and reconciliations.
    Oversee media authorizations, flowcharts, buying guidelines, campaign workbooks, budget tracking, as well as any activities tied to ensuring successful media campaigns.
    Monitor pacing of key digital campaigns.
    Utilize critical thinking to analyze performance data to develop clear, actionable, and relevant media insights.
    Ensure accurate billing and reporting of key accounts
    Troubleshoot and coordinate with digital ops team, production managers and project managers to ensure trafficking and creative material deadlines are met.

Communication

  • Ensure a good working relationship with account teams, analytics, and digital ops team to facilitate flawless execution of plans.
    Be comfortable providing thoughtful input and feedback in internal meetings.
    Develop media points of view on media opportunities for internal teams and clients.
    Maintain a mature and professional acumen in personal and written communications.
    Develop and mentor junior media team members.

Collaboration

  • Collaborate effectively with internal and external parties to ensure the buy-in and support of media campaigns.
    Develop strong relationships with internal teams, including account services, operations, finance, creative, and other functional teams as appropriate.

What You’ll Bring:

  • 3+ years of relevant professional experience with a focus on media and advertising.
    BA/BS degree in marketing, communications, or a related field.
    Working media planning/buying experience across traditional and digital media channels, primarily digital.
    Experience with media research and third-party ad serving platforms.
  • Ability to …Think creatively and analytically
    Multi-task and prioritize assignments
    Possess strong organizational skills and attention to detail
    Keep a positive attitude in a fast-paced work environment
    Proactively problem-solve
    Comfort mining data for relevant analytical insights
    Quickly adapt to changing needs of client/department

What You’ll Get:

  • Open PTO
    40 hours of paid sick time (annually)
    Flexible work hours and remote work (but must live/work near one of our base offices)
    Paid holidays
    Company-paid medical, dental and vision insurance
    Life insurance and disability benefits
    401k program with employer matching
    6 weeks paid parental leave
    Employee bonus referrals
    Dog-friendly offices
    Company-provided snacks and beverages (yes, beer/wine included)
    … and lots more!

To apply for this job please visit apply.workable.com.

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