Professional Development
& Student Outreach

AAF Sacramento

Our Purpose

Whether you’ve already gotten your feet wet in the industry, or are just starting out, our Professional Development programming is designed to help you bridge the gap between where you are and where you want to be.

Starting here is a great first step to find a mentor, update your portfolio or just mix and mingle.

Who we Serve


Our goal with the student population in our region is to create educational and networking events, and to advance our outreach efforts by growing our database of students.

Independent Creatives

Connect with Independent Creatives (Freelancers) in order to bring them out of the shadows and into the light to build the available talent pool in the market and to encourage their involvement in AAF and American Advertising Award competitions.


We want to connect with agencies/industry professionals to commit in supporting the creative students of the Sacramento Area through the development of an internship/mentorship program, while introducing them to the Independent Creative community.

Our Initiatives

Advocating for student involvement in the Sacramento Creative Community

Connect with college classes/clubs, to give awareness of the importance of growing your creative community through AAF to help secure a job or internship in the career field they are seeking.

Encouraging and helping students submit to the American Advertising Awards

The American Adverting Awards aka “The Addys” are seen as the Grammy’s but for creatives. It’s a national 3-tier competition, that starts of the local level. This competition is not only for professionals, there is a division for students. To also recognize the incredible work that is produced as a creative student.

Creation of educational and networking events for all students in the Sacramento area

Organizing events such as agency tours, workshops and networking events to help students connect with creative professionals and further enhance the skillsets required in their careers.

Growing the student professional network across the creative community and colleges in Sacramento

Connecting with students, professors and agency/company professionals to build an active community where all can be able to rely and work with each other.

National Student Advertising Competition

The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client.

Our Signature Event

Student Agency Tours

This event is our way of helping students and recent graduates not only look inside agencies and in-house creative departments, but take the interviewer’s chair. This is the opportunity to meet and network with people in the industry and ask all of the questions you have. We want students to have the answers and understanding of the Sacramento advertising community needed to be a qualified job applicant and successful marketer.

Next event date to come soon!